12-episode comedy series for American Eagle Outfitters directed by Milo Ventimiglia and produced by Divide Pictures, “It’s a Mall World” explores the lives and relationships of two record store employees, an “object of perfection” greeter at the American Eagle store across the way, as well as a slightly psychotic girl who works in a lingerie store, and a bad-boy poseur from the requisite mall juice bar. The ensemble cast include Sam Huntington, Dianna Agron, Amanda Loncar, Deon Richmond and Eddie Hargitay.

Three-minute mini-sodes of the show will premiere on MTV during “Real World,” Wednesday nights at 10 p.m. beginning August 1 and in AE stores across the country. The complete five-minute episodes will air exclusively on ae.com Thursday nights at 8 p.m., beginning August 2.